In DevelopmentReal Estate
VIALEDSA Real Estate Development System
Client: VIALEDSA — Desarrolladora Inmobiliaria
Real Estate
01Situation
A full-scale real estate developer in Nuevo Laredo, Tamaulipas, managing 280 units of residential and commercial inventory.
02Problem
Lead capture, sales pipeline, and inventory management were spread across spreadsheets, WhatsApp threads, and manual follow-up — with no single connected system for agents or management.
03Constraints
- 280 units across residential and commercial tracts to manage in one system
- Multiple agents needing shared, real-time pipeline visibility
04Current Workflow (Before)
- 1.Property inquiries tracked via WhatsApp and spreadsheets
- 2.Inventory status updated manually across multiple files
- 3.Agent follow-up dependent on individual memory and notes
05System Designed
A connected system spanning a customer-facing property website, a CRM dashboard for pipeline and inventory management, and an automation layer for lead routing and notifications.
06Architecture / Layers
Layer 1 — Customer Web: property browsing, lead capture, contact requests
Layer 2 — CRM Dashboard: pipeline, inventory, agent workflow, follow-up automation
Layer 3 — Automation Layer: lead routing, notifications, status changes, reporting
07What Was Built
Customer Web
Property browsing and lead capture for prospective buyers.
CRM Dashboard
Pipeline and inventory management across 280 units, with agent workflow tools.
Automation Layer
Lead routing, notifications, and status-change reporting.
09Outcome
- System currently in development — launching August 2026
- Designed to replace spreadsheets and WhatsApp threads with one connected pipeline
11Next Phase
- Full launch and rollout across the 280-unit inventory
- Investor portal expansion
12Tech Stack
Custom web applicationCRM dashboardAutomation layer